adidas
We worked with adidas on various Global projects ranging from brand positioning and design to retail and HQ design.
As Director, Brands & Communications for BMD, I was responsible for business development, client, and account management.
Agency: Bruce Mau Design
Role: Director, Brands & Communications
Year: 2014 - 2016
Location: US, Paris, Germany
NCAA Positioning
Worked with the adidas Brand, Creative & Marketing, and NCAA Sport BU on a co-created strategy to implement a shared vision and approach to the Brand Partnership of adidas Collegiate Partners. This positioning was brought to life through strategy, product, communication, experiences, and activation across all touchpoints of the Collegiate Community & Consumers.
Herzog HQ Design Comp
In 2015, adidas Global held a design competition for their new HQ in Herzogenaurach. The goal of the competition was to activate the various building experience zones to transform the ordinary into something extraordinary using sport as the point of inspiration. Our concepts leveraged the various brands and core principles of the adidas brand along with athletes, musicians, creators and employees to create versatile spaces for collaboration, activation and work.
