Hello there.
leader with 20 years of experience in management, strategy, and client service working with Global clients to deliver transformational solutions in marketing, culture, design, strategy, digital, and brand.
Passionate about the product and the people.
I’ve made it my passion to live at the intersection of great creative, strong relationships, transformational business change, and a whole lot of fun making it happen. My work has specialized in marketing, culture, design, strategy, digital, and brand experience with a proven background leading multidisciplinary design teams of 50+ direct reports and multi-million-dollar projects with agencies in the United States and Canada. I’ve been fortunate enough to work with premier global brands across North & South America, Europe, Scandinavia, Asia, and Africa.
I started my career working in experiential and sports marketing agencies, but my deep passion for design and strategy led to a dream job working with some of the world’s best creatives at Bruce Mau Design. This journey eventually brought me from Toronto to Los Angeles, where I now reside as a Green Card-holding, proud ex-pat who brings this unique perspective, love, and appreciation for creativity to beautifully designed experiences. I’ve run regional offices, departments, teams, and marquee projects all while remaining deeply immersed in the work.
As a proven leader, I manage executive relationships to develop true insights into the business, the power of transformational change, and the navigation of complex structures to implement strategically led, human-experienced innovations. At my core, I empower great teams, great relationships and will fight for an elevated design sensibility.
Key Highlights
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Extensive experience working with top-tier brands such as Nike, Apple, Lululemon, and Facebook to develop innovative, award-winning, and effective marketing experiences
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An organized and efficient manager of integrated departments (Strategy, Creative, Account, and Production) with 50+ reports. Has sat on the Executive Leadership team of the last four organizations, tasked with guiding brand, organizational and internal growth working hand-in-hand with the C-Suite. Authentic storyteller and presenter leading big-impact moments with clients to sell ideas, new business, and internal culture strategies
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Led top-tier client project initiatives from concept through delivery most notably, the Las Vegas Raiders & Allegiant Stadium brand strategy, sponsorship activation and production resulting in the #1 Fan Experience Stadium in the NFL
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Demonstrated expertise in agency and department P&L ownership. Increased the Apple business by 2600% YOY and achieved coveted Approved Vendor Status while delivering top-tier Global projects
mindwalk
Freelance consultant working with companies and agencies to provide transformational brand and business growth.
- Brand Strategy, Positioning, and Planning
- Fractional Chief Marketing Officer & Chief Brand Officer
- Agency Support for Strategy, Creative, Concept Development and Executive Leadership
- Consultancy for Start-ups, Brands and Sports Teams
- Peer-to-Peer Mentorship and Consultation
- Clients: Nike, Neutrogena, Visa, Alaska Airlines, Penn State University, 29Palms + Confidential CPG, technology and entertainment companies
TITLE: Chief Brand Officer
WHEN: January 2022 - Present
WHERE: Global
Optimist Inc.
Optimist is a collective of thinkers, makers and doers who architect next level brand experiences. Inspired by culture, enabled by technology and powered by adrenaline, we are an independently-owned agency that has spent over a decade creating unexpected brand experiences that move people.
TITLE: Managing Director
WHEN: October 2022 - December 2023
WHERE: Los Angeles & NYC
ASTOUND Group
ASTOUND is an award-winning design and production company that specializes in the delivery of state-of-the-art experiences and moments around the world. We envision, design, engineer, fabricate, and bring life to anything you can imagine – and some things you can’t. Our capabilities stem from a multidisciplinary team of architects, designers, fabricators, installers, and project managers with the knowledge and ability to deliver nearly anything imaginable, anywhere in the world.
TITLE: VP, Brand and Creative Strategy
WHEN: January 2019 - August 2022
WHERE: Los Angeles, CA
Hello Design
Hello Design is an award-winning digital agency with clients such as Herman Miller, Facebook, Speedo, Tillamook, Nike, Sonos, MoMA, and the Lucas Museum.
TITLE: Senior Account Director
WHEN: August 2016 - December 2018
WHERE: Los Angeles, CA
Bruce Mau Design
Bruce Mau Design is a multidisciplinary design firm specializing in brands & environments.
TITLE: Business Development Director
WHEN: January 2016 - August 2018
WHERE: Los Angeles, CA
TITLE: Director, Brands & Communications
WHEN: August 2012 - December 2015
WHERE: Toronto, ON
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GMR Marketing
TITLE: Supervisor, Client Service
WHEN: February 2010 - July 2012
WHERE: Toronto, ON
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Diamond Marketing
TITLE: Account Supervisor
WHEN: May 2009 - February 2010
WHERE: Toronto, ON
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BSTREET Communications
TITLE: Program Supervisor
WHEN: May 2007 - May 2009
WHERE: Toronto, ON
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T1 Agency
TITLE: Account Coordinator
WHEN: June 2004 - February 2006
WHERE: Toronto, ON